Our catalog builder now includes access (for administrators, per your institution's permissions settings) to your Google Tag Manager dashboard to let your site builders see a host of included analytics, without the difficulty associated with manually integrating, and managing, these tools into your site's codebase.
The integration of Google Analytics helps empower site administrators to skip the arduous development process and use non-technical tools for a host of helpful, data-driven functions-- including demographic breakdowns, page views, and relative page analysis. Tags also allow for the nontechnical implementation of user-experience enhancing modules, like informational chatbots, for example. For suggestions on ways you can use your GTM integration, submit a ticket to our support team.
For additional information, visit Google's Tag Manager page here: https://marketingplatform.google.com/about/tag-manager/
To insert your Google Tag Manager ID to link your dashboard to our Catalog, head to Settings on your side-nav:
Then, from Settings, select "Website" to access your web settings:
From there, your general site settings will be available-- and you'll see the option to include your Tag Manager ID:
After your tag is submitted, it may take some time before your GTM dashboard begins to collect analytics and display it live. Once it's up and running, it's at your discretion to manage your catalog to drive engagement however you see fit.
For advanced users: Our GTM integration only tracks data from the initial loading page due to server-side-rendering (live data isn't accessible in-browser, but is instead kept by the server). To track user activity on an individual page, the catalog administrator has to configure Google Tag Manager to trigger during individual page changes. While this process is partially outlined on GTM's support page (see: Triggers, https://marketingplatform.google.com/about/tag-manager/features/), please contact Coursedog Support for event-specific information, and for support tailored to your institution's system configuration.