Table of Contents

Overview
How It Works
How To Do It
What Happens Next
For Advanced Users

Overview

• Our catalog builder includes access (for administrators, per your institution's permissions settings) to your Google Tag Manager dashboard to let your site builders see a host of included analytics, without the difficulty associated with manually integrating, and managing, these tools into your site’s codebase.

• Google Tag Manager lets you track many things, including page views (but not clicks). If you wish to use Google Analytics 4 (GA4), you will need to add the GA4 tracking into the tag manager container that you are using in Catalog.

How It Works

• The integration of Google Analytics helps empower site administrators to skip the arduous development process and use non-technical tools for a host of helpful, data-driven functions, including demographic breakdowns, page views, and relative page analysis.

• Tags also allow for the nontechnical implementation of user-experience enhancing modules, like informational chatbots, for example.

• For more information, visit Google’s Tag Manager page here.

How To Do It

Follow the below steps to insert your Google Tag Manager ID to link your dashboard to our Catalog.

Step 1:

• To edit the Google Tag Manager ID for an existing catalog, navigate to Catalog > Settings > Catalogs and then click “Website Settings” for the catalog you wish to edit. 

• To edit the Google Tag Manager ID for your default Website Settings, navigate to Catalog > Settings > Website.

  • Note that this will not impact existing catalogs. 

  • Rather, the id you add here will only appear in future net new catalogs. 

Step 2: Look for “Google Tag Manager Id” under “General Settings.”

Step 3: Add your tag. 

Step 4: Click “Save”. 

What Happens Next

After your tag is submitted, it may take some time before your Google Tag Manager dashboard begins to collect analytics and display it live. Once it’s up and running, it’s at your discretion to manage your catalog to drive engagement however you see fit.

For Advanced Users

• Our Google Tag Manager integration only tracks data from the initial loading page due to server-side-rendering (live data isn’t accessible in-browser but is instead kept by the server).

• To track user activity on an individual page, the catalog administrator has to configure Google Tag Manager to trigger during individual page changes.

• This process is partially outlined on Google Tag Manager’s support page.